If you are an avid user of Instagram or Facebook, you have probably noticed that almost everything is about video. Chances are you also spend a significant amount of time getting sucked into watching these videos. According to Biteable, 70% of people prefer video over text and most of them would rather watch content online than on television.

If you run a business, it is paramount to make the shift towards this domain in order to capture more leads and turn them into sales for your business. That’s why Inspire Works is here to help. We are a company that has been in the business of video production for over two decades, helping thousands of businesses and organisations in Australia build awareness. Partner with us today and get the results your business deserves.

Company Promotional Video Production

Video marketing has proved to be very effective over the past several years, with more and more companies using it as the primary promotional and marketing tool for their brand. However, in order to reap the benefits of the video trend, you need to have a solid promotional video that is not only informative but targets your specific audience.


Why Invest in Promotional Videos?

Promotional videos can have exceptional benefits for organisations and businesses in all sectors. Some of the greatest advantages include:

Reaching a Bigger Audience

Promotional videos are flexible in that you can embed them on your site or send them directly to your mailing list. In addition, you can use them on social media as part of your content creation and marketing strategy, thus reaching more people.

Ideal Visitor Engagement

As mentioned earlier, people prefer watching content to reading text. With a well-produced promotional video, you will be able to communicate to your visitors in an engaging and exciting manner.

Drives More Traffic

If people that visit your site or page like your clips, chances are they will share them on their social media pages and other platforms. This creates a buzz about your company and drives a lot more traffic to your site.

Simpler Communication

Sophisticated messages tend to be challenging to communicate with text, even when accompanied by images. A promotional video, however, will instantly bring the message to life in a manner that’s easy for your audience to comprehend.

Deemed Trustworthy

Having your team in the promotional videos is an excellent way to build trust in your brand. It introduces a human aspect that people can respond to, rather than appearing as words on a screen.

Brings Back Visitors

Most of the businesses using promotional videos realise an increase in return visits to their sites and pages, particularly when they publish these types of videos regularly.

Video is Massive

According to predictions, over 80% of the internet traffic will soon consist of videos. As such, it makes sense to join the bandwagon early.

Who Needs Promo Videos?

Promotional videos can be used in any field or aspect where brand awareness is required. Here are a few examples:

1. Any Target Audience

Your company is more than just your products and services. With a promo video, you can capture your organisation and its members in a moving and unforgettable snapshot for your target audience. These can be potential customers, clients, talent, staff and even stakeholders.

2. Current Employees

A corporate promo video is an excellent way to communicate new programs and processes to employees via informative training videos.

3. Recruitment

If you are in HR, you’re aware that many businesses today are competing for top talent. A great promo video allows you to showcase your company in an entirely different way in order to attract the best minds. It also challenges everyone’s assumptions about your operations.

Hire a Professional for Video Production!

Promotional videos are great for varying reasons and with the help of our team, you can develop a concept that will be both informative and engaging. Our team will work with you during every stage of the video production process to ensure you have a unique promotional video that will grab the attention of your audience. Click below for more information about our process!

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Promotional Videos FAQs

Depending on your goal, there are several directions you can take in what you say. It could be showcasing your product, making an announcement, communicating significant news, or providing a solution to certain problems.

More often than not, businesses use promotional videos to reach more people and improve brand awareness. This in turn creates interest in their products or services, driving traffic and sales.

Promo videos should be brief and to the point. It is advisable not to go beyond the 5-minute mark.

You can use product videos to show off your company’s best work and get creative with customer engagement. The right video could help you build hype around upcoming launches or new features, as well!

There is more than one style of promotional video available, so it’s important that you choose the right kind for what message or image best represents who you are and what you’re about.

The actual cost all comes down to your needs. With the help of our team, we can create a video to suit your budget and your objectives.