Seeking to attract more clients, more often? Promotional video content for your business could be the missing link in your marketing collateral.
Corporate promotional videos are one of the most popular and engaging forms of video marketing and are designed to encourage viewers to act. Promotional videos are used to increase sales, drive clients to a store location, or to order products from your website. What could prospects be watching about your products or services right now?
Hype reels and promotional videos keep your prospects and clients lingering. Effective promotional video presentations engages prospects longer at your store, exhibition stand, roadshow or website.
Videos that promote business offerings are suited to both professional service organisations and product-driven organisations/manufacturers. Whether you sell your expertise or a widget of some kind, speak to us about how we design stories that influence!
Ensure that your promotional video kicks off with a hook to draw them in and ends with a clear call to action. Inspireworks can help you measure the effectiveness of your promotional video campaign and importantly, your ROI. For effective corporate video production and video marketing services, call Inspireworks today in our Melbourne office on 1300 885 968.
Case Study 1: Recruitment firm, HarvestHR creates promotional profile video (Duration: 2:30)
Inspireworks were thrilled to create a profile video that captures the personality and culture of HarvestHR – a recruitment firm based in Geelong and Melbourne. This video has been an essential part of the HarvestHR collateral and continues to perform well for them, attracting target audiences within their niche markets of engineering, professional services, oil & gas, sustainability and environment. Inspireworks created a custom YouTube Channel for HarvestHR and they are now empowered to release their own “DIY” information segments on their video handy cams, for quick info-segments. Importantly, the videos that we produced for them we’re optimised to be search engine friendly. Today, they continue to rank near the top of Page 1 of Google for many of their major keyword search terms. This means the video will continue to work for them whilst their competitors are slow to react to the online video revolution. HarvestHR have since employed more staff to cope with the demand and expanded into a new office in the city.
Is this the sort of problem you’d like to have in your business? Call Inspireworks on how we can help with hype reels, sizzle reels and promotional video content for your marketing department and organisation. Speak with Jonathan on 1300 885 968.
Case Study 2: Business Driven Systems use Inspireworks to launch “SyncDirect” cloud offering to clients (Duration: 2 minutes)
The above program was created with 2D animation to speak directly to Accountants and Financial Controllers of franchise groups. The video was also presented at a large conference to ‘tease’ the audience on the product’s benefits and generated a measurable return through the huge number of enquiries. David Gale from Business Driven Systems stated on LinkedIn “we are elated with the results…. we thank Jonathan and his team and look forward to working together on the next project”.
To drive enquiries to your business, contact us today to discuss your corporate video marketing strategy and online promotional video requirements. Phone our Melbourne-based video production studio today: 1300 885 968.
