| Project type: |
Informative |
| Business application: |
Strategic |
| Client |
Sims Tyrecycle |
The Need
To communicate environmental awareness regarding tyre disposal and recycling in conjunction with Sims Tyrecycle's strategic retail partners.
The Challenge
Designing a solution that would communicate the key messages and be adaptable to various retail partnerships.
The Solution
A concise 7 minute information video for DVD distribution.
The Results
Awareness levels for tyre recycling increased above forecast and the campaign's objectives exceeded the client's expectations.
Did you know?
Soft fall surfaces in children's playgrounds are just one application for recycling your old tyres.