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Tyre recycling for the future

Project type: Informative
Business application: Strategic
Client Sims Tyrecycle

 

The Need

To communicate environmental awareness regarding tyre disposal and recycling in conjunction with Sims Tyrecycle's strategic retail partners.

The Challenge

Designing a solution that would communicate the key messages and be adaptable to various retail partnerships.

The Solution

A concise 7 minute information video for DVD distribution.

The Results

Awareness levels for tyre recycling increased above forecast and the campaign's objectives exceeded the client's expectations.

Did you know?

Soft fall surfaces in children's playgrounds are just one application for recycling your old tyres.

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