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The Future of the Australian Red Cross Blood Service


View first 2 minutes of 10 minute presentation (above)

Project type:                      Communication
Business application:            Internal
Client:                              Australian Red Cross Blood Service



The Need
The Australian Red Cross Blood Service were moving into a brand new blood processing and blood manufacturing facility in Queensland.  Because it was not viable to provide a personal site inspection for staff from all states, the need was identified to produce a video that could be shown to staff nationwide and to government funding bodies affiliated with the project.

The Challenge
Interviews needed to be co-ordinated and carried out across multiple departments over 2 consecutive days.

The Solution
A presenter style, 10 minute DVD presentation for internal distribution.  A schedule was designed to minimise travel and set up time where possible.  An animation would be required to give a sense of space and navigation through the buildings various components.

The Result
All necessary filming occurred within the allocated time.  Additional coverage demonstrating the benefits of the new facility was also acquired within this time.  

The video was outputted to DVD and distributed to staff nationwide, receiving a very positive reception.  A subsequent video was created that further helped staff in Melbourne and Sydney prepare for their own upcoming move based on the lessons learned from Queensland staff.

Did you know?
1 in 3 people will need blood in their lifetime.  1 in 30 people give blood

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